Judge by its Cover
Story of the movie/series described only by words.
A perception that stories from other countries are different and not relatable, makes people not watch foreign content. But when a friend/family tells a story about a movie or series they liked, it creates interest without seeing any visuals.
‘Judge by its cover’ is a campaign to promote foreign content by creating typographical posters of the story, just as our friends/family would describe it.
