All Asians are not Chinese
A typeface that can be read only when you squint your eyes.
The campaign was inspired by my experience of being in a class at Kingston University where over 80% of Asians were often misinterpreted as Chinese.
To promote individuality and respect, the concept was to show that people with similar eye shapes are not all the same.
I designed this typeface that can be read by squinting one's eyes.
Scannable QR codes on the posters lead to a webpage where supporters can create posters with their own slogans and share them on social media with #OpenyourEyes.
